Benzyl nicotinate stimulates blood circulation and, for example, in lip-plumping products, creates the desired redness and swelling of the skin to achieve a more voluminous effect.(1)
(1) Jacobi, U., Kaiser, M., Sterry, W., & Lademann, J. (2006). Kinetics of blood flow after topical application of benzyl nicotinate to different anatomical sites. Archives of Dermatological Research, 298(6), 291–300. https://doi.org/10.1007/s00403-006-0692-y
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